The SKEP Blog
Learn. Build. Scale.
A field guide for coaches, trainers, and subject matter experts turning their expertise into a knowledge business.
Latest posts
20 posts · updated weekly
What Does an Online Coaching Tech Stack Actually Need?
An online coaching tech stack has seven jobs to do, and most of what gets sold to coaches and trainers is not one of them. Here is the irreducible list, what to skip, and the two questions that matter more than features.
What Is a Knowledge Entrepreneur?
What is a knowledge entrepreneur? Not a coach or trainer who markets better. Someone who owns the decisions that otherwise get made for them: what the product is, what it costs, and how people find it.
How to Turn Your Coaching Method Into an Online Program
Before you can turn your coaching method into an online program, you have to find the method. It is already there, stored as instinct. Here is how to get it out of your head and into a sequence someone else can follow.
How to Create a Group Coaching Program
A group coaching program is not a course with a group attached. The material is the participants' own situations, which changes how you size it, format it, price it and facilitate it.
7 Recurring Revenue Models for Coaches & Trainers
Most recurring revenue models for coaches are really repeat launches wearing a monthly invoice. Here are seven that genuinely recur, what makes each one renew, and the failure mode nobody mentions.
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How to Scale a Coaching Business Beyond 1:1
You cannot scale a coaching business by taking more clients, because your product is your calendar. Here are the four ways out, and the ladder that keeps 1:1 as your most expensive offer instead of your only one.
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